MIT Beer Game by Zensimu
The traditional MIT Beer Game reinvented for today's learners
Our reinvented MIT Beer Game provide a modern digital self-service version combining the best interactive gameplay, automated debriefing reports and engaging tools for learners.
Rated 9.4/10 by our customers since 2021.
Experience the classic MIT Beer Game with a Modern Twist
Zensimu replicated the original MIT Beer Game version with an innovative and immersive Gameplay and automated debriefing report. Our MIT Beer Game can be used as a self-service tool, designed for Businesses, Universities and consulting firms, in both online and physical environments.
Customizable Beer Game Scenario Builder: Enables precise replication of your company’s supply chain to meet specific learning objectives.
Immersive Beer Game Gameplay: Provides an interactive and impactful learning experience designed to captivate learners and enhance retention, far surpassing the conventional beer game setup.
Automated Debriefing Report: Presents complex data in an easy-to-understand format, simplifying the learning process and delivering clear, actionable insights.
→ The resulting MIT Beer Game experience provides insights into:
Basic supply chain concepts
Stock, lead time, costs, orders, demand, etc.
The Bullwhip Effect
Erratic demand variations, which increase up the chain
Impact of various supply parameters
Visibility, batches, price fluctuations, etc.
Effects of human behavior
How collaboration — or lack of — can impact overall performance
Impact of the MIT Beer Game
Significant increase in skills retention
Our MIT Beer Game tremendously improve memorization and increase learner engagement
Faster than traditional trainings
Employees trained using the Beer Game by Zensimu complete their training faster, with less setup and data-collection time
Decreased training costs
Companies typically reduce their costs when hosting learning sessions with our platform
More efficient than traditional trainings
Employees report an increase in their job performance after undergoing our MIT Beer Game sessions
Here’s how our MIT Beer Game version works:
1. Set up your Scenario
Like the version from the MIT, customize the number of rounds, duration, industry context, logo and colors, etc.
Extensive set of customizations
Customize with your brand’s logo and color
Multiple rounds for increasing complexity
Pre-made templates
2. Invite and Play!
Instead of the traditional MIT Beer Game, you can invite 1 to 600 participants easily and reach your learning goals!
Multiplayer & multi session: 1 to 600 participants
Self-paced onboarding
Chat discussion
Real-time analytics
3. Debrief & Analyze
Debrief with your team about the challenges & learnings they faced, with a complete automated report.
Automated charts and graphs
Comparative analysis by player, team, round
Export data in PDF, PPT, Excel
Who is this Beer Distribution Game for?
For Businesses
Illustrate complex supply chain and boost operational efficiency, decision-making, and teamwork, more effectively, swiftly than any other training solution.
Corporate seminars, team-building events
Customize with your brand’s logo and color
Multiple rounds for increasing complexity
For Universities
Teach quickly and easily complex Supply Chain and Lean principles, with up to 600 students, for a more captivated and engaged audience!
Introductory courses & Business programs
Hands-on work on simulated environments
Inter-university & Inter-college contests
For Consulting firms
The first immersive supply chain simulation for unleashed consultant trainings, client demos, training programs and project kick-offs.
Client Kickoff Project Meetings
Certification courses in Supply Chain
Sales Pitches & Demos
Why using our version of the MIT Beer Game vs other solutions?
Full Self-service
No need to pay a training consultant or request a demo to use our Beer Game. Our tools are built to be full self-service and can be used autonomously or with the help of Zensimu
Easier to deploy and scalable
In 2 hours, you can setup a simulation contest game bringing 500 participants in 6 different regions.
A complete scenario builder
A bunch of customization settings enable you to recreate realistic scenarios that mirror your company’s operations.
An immersive gameplay experience for participants
Widely considered the best simulation gameplay experience on the market by our customers.
Extensive Post Game Analytics
One of the most comprehensive and automated Beer Game Reporting on the market, including excel & PDF export, graphs, comparative analysis.
Flexible pricing with unlimited game sessions
With a subscription, you can play as many games as you need. Enjoy discounts for university or annual use.
Frequently Asked Questions
Yes. With a Free account, you can create single-player games. This lets you discover the app freely by playing against the computer.
But to organize sessions with external participants, a paid plan is required.
For just a bit more than the cost of a movie ticket per employee, your team can enjoy an impactful learning experience that builds lasting skills, boosts motivation, and strengthens teamwork.
The Beer Game is widely used in business schools, corporate training programs and consulting firms to teach the principles of supply chain management, and highlight the importance of effective communication in managing complex systems.
The online Beer Game offers several advantages over its physical counterpart. It allows for broader accessibility, enabling participants from different locations to join in. The digital format provides enhanced data tracking and analysis capabilities, and it's scalable for larger groups or multiple sessions. Check out our complete analysis on our blog.
Yes, you can customise our Beer Game to your brand’s colors! By customising the Beer Game with your logo and colors, participants will project themselves as if they were managing your company's actual supply chain.
It is also easy to replace "Beer" and the game roles with something more relevant to your context. For some inspiration have a look at our templates.
The MIT Beer Game is a simulation developed at the Massachusetts Institute of Technology to illustrate the challenges of supply chain management:
Bullwhip Effect: This effect describes the amplification of demand variability as orders move up the supply chain. In the Beer Game, small fluctuations in end-customer demand can lead to significant variations in orders placed by retailers, wholesalers, distributors, and ultimately manufacturers. This amplification can result in inefficiencies such as overstocking or stockouts.
Lead Time: This refers to the delay between placing an order and receiving the goods. In the context of the Beer Game, delivery delays can exacerbate the Bullwhip Effect. Participants must make decisions based on forecasts rather than real-time information, which can lead to excessive or insufficient ordering.
Communication Gaps: The lack of information sharing among different actors in the supply chain is a key factor in the Beer Game. Each participant has access only to local information and does not know what is happening at other levels. This absence of communication can lead to poorly informed decisions, further aggravating supply chain fluctuations.
The Beer Game highlights the importance of coordination and communication for effective supply chain management. It demonstrates how delays and a lack of information can lead to major inefficiencies and underscores the need for an integrated approach to minimize the Bullwhip Effect.
Yes of course, you just need to create your instructor account here.
You'll be billed immediately after choosing a plan. However you can still receive a full refund within 7 days after payment. Simply drop us a line at [email protected]. Please note that refunds are only issued if you have not yet organized a successful live event.
If you would like to try multi-player games before making a decision, a trial period can be activated on an individual basis. To do so, please contact us at [email protected].