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Beer Game by Zensimu

The best Interactive Beer Game Simulation in the Market

The only Easy, Fast & Impactful Beer Game Simulation for teaching Supply Chain, boosting teamwork, and promoting continuous improvement.

All in a 3 hour workshop enjoyable for learners.

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Rated 9.4/10 by our customers since 2021.

Companies | Universities

Zensimu client - Airbus

HEC logo - Zensimu client

Logo EY - client Zensimu

Uni Stuttgart logo - Zensimu client

Zensimu client - Bose

UCONN logo - Zensimu client

Zensimu client - Philips

Zensimu client - Sanofi

Zensimu client - MIT

Zensimu client - Aalborg University

Accenture logo - zensimu client

Zensimu client - SDA Bocconi

Zensimu client - Festo logo

Zensimu client - Arts et Metiers

Kellogg's logo - client zensimu

KTH logo - Zensimu client

McKinsey logo - client zensimu

Zensimu client - ESAN

Ariston client logo

ISB logo

Zensimu client - Airbus

HEC logo - Zensimu client

Logo EY - client Zensimu

Uni Stuttgart logo - Zensimu client

Zensimu client - Bose

UCONN logo - Zensimu client

Zensimu client - Philips

Zensimu client - Sanofi

What offers our Beer Game?

Zensimu offers a comprehensive Beer Game self-service tool, designed for Businesses, Universities and consulting firms, in both online and physical environments.

  • Customizable Beer Game Scenario Builder: Enables precise replication of your company’s supply chain to meet specific learning objectives.

  • Immersive Beer Game Gameplay: Provides an interactive and impactful learning experience designed to captivate learners and enhance retention, far surpassing the conventional beer game setup.

  • Automated Debriefing Report: Presents complex data in an easy-to-understand format, simplifying the learning process and delivering clear, actionable insights.

→ The resulting game experience provides insights into:

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Basic supply chain concepts

Stock, lead time, costs, orders, demand, etc.

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The Bullwhip Effect

Erratic demand variations, which increase up the chain

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Impact of various supply parameters

Visibility, batches, price fluctuations, etc.

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Effects of human behavior

How collaboration — or lack of — can impact overall performance

What impact do we have?

Significant increase in skills retention

Significant increase in skills retention

Our Game-Based learning tools tremendously improve memorization and increase learner engagement

Faster than traditional trainings

Faster than traditional trainings

Employees trained using our digital solutions complete their training faster, with less setup and data-collection time

Decreased training costs

Decreased training costs

Companies typically reduce their costs when hosting learning sessions with our platform

More efficient than traditional trainings

More efficient than traditional trainings

Employees report an increase in their job performance after undergoing Game-Based Learning training

Here’s how our Beer Game works:

1. Set up your Scenario

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Customize the number of rounds, duration, industry context, logo and colors, etc.

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Extensive set of customizations

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Customize with your brand’s logo and color

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Multiple rounds for increasing complexity

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Pre-made templates

2. Invite and Play!

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Invite 1 to 600 participants easily, let them immerse in the game scenario and reach your learning goals!

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Multiplayer & multi session: 1 to 600 participants

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Self-paced onboarding

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Chat discussion

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Real-time analytics

3. Debrief & Analyze

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Debrief with your team about the challenges & learnings they faced, with a complete automated report.

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Automated charts and graphs

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Comparative analysis by player, team, round

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Export data in PDF, PPT, Excel

Who is our Beer Game simulation for?

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For Businesses

Illustrate complex supply chain and boost operational efficiency, decision-making, and teamwork, more effectively, swiftly than any other training solution.

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Corporate seminars, team-building events

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Customize with your brand’s logo and color

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Multiple rounds for increasing complexity

Kellogg's logo - client zensimuKellogg's logo - client zensimu
Zensimu client - SanofiZensimu client - Sanofi
Zensimu client - AirbusZensimu client - Airbus
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For Universities

Teach quickly and easily complex Supply Chain and Lean principles, with up to 600 students, for a more captivated and engaged audience!

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Introductory courses & Business programs

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Hands-on work on simulated environments

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Inter-university & Inter-college contests

Zensimu client - MITZensimu client - MIT
Zensimu client - NYUZensimu client - NYU
Zensimu client - SDA BocconiZensimu client - SDA Bocconi
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For Consulting firms

The first immersive supply chain simulation for unleashed consultant trainings, client demos, training programs and project kick-offs.

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Client Kickoff Project Meetings

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Certification courses in Supply Chain

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Sales Pitches & Demos

Accenture logo - zensimu clientAccenture logo - zensimu client
Logo EY - client ZensimuLogo EY - client Zensimu
Zensimu client - SpinnakerZensimu client - Spinnaker

Why using our Beer Game vs other Beer Game solutions?

Full Self-service

Full Self-service

No need to pay a training consultant or request a demo to use our Beer Game. Our tools are built to be full self-service and can be used autonomously or with the help of Zensimu

Easier to deploy and scalable

Easier to deploy and scalable

In 2 hours, you can setup a simulation contest game bringing 500 participants in 6 different regions.

A complete scenario builder

A complete scenario builder

A bunch of customization settings enable you to recreate realistic scenarios that mirror your company’s operations.

An immersive gameplay experience for participants

An immersive gameplay experience for participants

Widely considered the best simulation gameplay experience on the market by our customers.

Extensive Post Game Analytics

Extensive Post Game Analytics

One of the most comprehensive and automated Beer Game Reporting on the market, including excel & PDF export, graphs, comparative analysis.

Flexible pricing with unlimited game sessions

Flexible pricing with unlimited game sessions

With a subscription, you can play as many games as you need. Enjoy discounts for university or annual use.

We’re looking forward to meeting you.

1000+ Companies and Universities of all sizes use our learning games to engage and improve the skills of their trainees.

Discover our platform with one of our gamification experts and get a quote tailored to your needs.

Beer Game Setup ViewBeer Game Setup View

Frequently Asked Questions

Do you offer access for free?

Yes. With a Free account, you can create single-player games. This lets you discover the app freely by playing against the computer.

But to organize sessions with external participants, a paid plan is required.

For just a bit more than the cost of a movie ticket per employee, your team can enjoy an impactful learning experience that builds lasting skills, boosts motivation, and strengthens teamwork.

What are the use cases of a Beer Game simulation?

The Beer Game is widely used in business schools, corporate training programs and consulting firms to teach the principles of supply chain management, and highlight the importance of effective communication in managing complex systems.

Is the online beer game better better than the physical/board version?

The online Beer Game offers several advantages over its physical counterpart. It allows for broader accessibility, enabling participants from different locations to join in. The digital format provides enhanced data tracking and analysis capabilities, and it's scalable for larger groups or multiple sessions. Check out our complete analysis on our blog.

Can I customise the Beer Game: product, logo, context..?

Yes, you can customise our Beer Game to your brand’s colors! By customising the Beer Game with your logo and colors, participants will project themselves as if they were managing your company's actual supply chain.

It is also easy to replace "Beer" and the game roles with something more relevant to your context. For some inspiration have a look at our templates.

How many players can join?

Potentially unlimited! If you purchase an annual or "conference unlimited" plan, you'll have no player constraint.

If you purchase a conference plan, the number of players will be dependent on your package. Each participant can play multiple games/rounds, they will be counted only once as long as they don't change web browser and don't clear their cookies.

You can also invite multiple hosts/observers: useful for handling large multi-group sessions, or for those who don’t feel comfortable hosting a session on their own.

Can I invite multiple instructors to host a session?

In most cases, a single instructor can create the session games. Then other hosts can easily access the session follow-up and view the games' advancement as observers. This observer role is available by default on all plans.

If you would like to split the group to host multiple sessions on different events / locations. Or if you want multiple trainers to host games independently inside your organization, it is possible to invite new instructors inside your license. Contact us to learn more.

Which professional should implement the Beer Game?

The Beer Game can be implemented by educators, corporate trainers, business consultants, and managers seeking to enhance their team's understanding of supply chain management. It's especially beneficial for professionals in operations, logistics, procurement, and strategic planning.

Which supply chain principles does the Beer Game help to explore?

The Beer Game helps explore several key supply chain principles, including the bullwhip effect (where small changes in consumer demand cause larger fluctuations upstream in the supply chain), inventory management, lead times, the impact of communication and collaboration across the supply chain, and the challenges of forecasting and planning supply.

Can we try Beer Game before paying?

Yes of course, you just need to create your instructor account here.

How many games can I create with each plan?

You can create any number of game sessions. However for Conference plans we limit the number of participants that can connect to your games throughout the plan duration.

Players are recognized through their web browser so they shouldn't use different browsers or clean their cookies in-between games.

What happens when the maximum number of participants is reached?

When you reach the maximum included in your plan, no more participants can connect. Another payment will then be needed for more players to join.

If you need to play a trial game before your actual event, please contact us at [email protected].

Do you offer a trial period?

You'll be billed immediately after choosing a plan. However you can still receive a full refund within 7 days after payment. Simply drop us a line at [email protected]. Please note that refunds are only issued if you have not yet organized a successful live event.

If you would like to try multi-player games before making a decision, a trial period can be activated on an individual basis. To do so, please contact us at [email protected].

What payment methods are accepted?

You can pay with a credit or debit card for all plans. For Annual plans or Large/Unlimited Conference plans, we can generate an invoice payable by your company or university via bank transfer. To request an invoice, please contact us at [email protected].

Do you only offer conference or annual plans?

Yes. We hope that teachers and managers use the app for several occasions throughout the year — in classes, workshops, trainings, seminars, etc. We recommend Annual Plans in order to access and fully explore the full range of Zensimu’s features. If you really only need the app for a one-time event, we have you covered with the Conference plans.

What happens when my subscription ends?

When the period of your plan is over, no more participants will be able to connect to play your simulations. However, you will still be able to view all previously created games and reports. Subscriptions do not renew automatically, so you must purchase a new plan to extend your access.