Beer Game Scenario Builder

Create a realistic supply chain simulation that mirrors your company's operations in three clicks.

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Zensimu client - Bose

Zensimu client - Sanofi

Zensimu client - Festo logo

Create your own Beer Game scenario

Tune the game settings to reflect realistically conditions of your industry.

Final Consumer Demand Settings

Easily customise demand forecast to your needs (manual or automated).

Game Duration and Cycles

Set the total duration and number of scenario cycles.

Scenario Product

Choose the product involved in your supply chain: chocolate, vaccin, smartphone, etc.

Unique feature

Customize the layout

Create a unique interface that reflects your brand and corporate culture.

Brand customisation & color

Incorporate your visual identity into the game to reinforce involvement.

Role Design

Customize the appearance and functions of the different roles.

Overseas shipments

Simulate cargo supply to let players immerse and get a feel of your actual Supply Chain

Create multiple scenarios & rounds

Build various setups and rulesets, to cover different supply chain challenges, constraints and events; and improve decision-making skills.

Template Management

Set up and save several game environments to be accessible by your team and start sessions easily.

Duplicate and adjust

Easily update or copy the session settings, with an immediate update for the players.

Setup multiple rounds

Let players face successive challenges, to deliver the learnings and the strategies progressively.

Try it now

Or start with our predefined templates:

View all templates →

Bose testimonial logo - Zensimu

"We had a lot of fun! Playing the Beer Game made our seminar an unforgettable experience. It was so easy to organize and it had a very positive impact on all the teams."

Tom, Global Head of Commercial Supply Chain Operations, Bose

Festo testimonial logo - Zensimu

"Our remote trainings using Zensimu are a success, the experience is very enriching for participants."

Alessandro, Director, Festo Academy

Efficio testimonial logo - Zensimu

"We use the app to educate our consultants. The competitive experience is fun and the lessons learned are applicable for a long time after!"

Louis, Senior Consultant, Efficio Consulting

Natura testimonial logo - Zensimu

"Really great games! We used them to explain supply chain and lean concepts in a few minutes only."

Gustavo, Supply-Chain Manager, Natura

Re-create your Supply Chain constraints

Fine-tune inventory, lead times, and constraints to simulate real-world market fluctuations and enhance strategic learning

Financial parameters

Adjust stock cost, backorder cost, add Revenue with a sale price, to generate financial KPIs people can relate to.

Lead Times

Adjust delivery and order lead times according to the role.

Order Constraints

Adjust batch size, MOQs and capacity to simulate process constraints.

Enable communication and information-sharing

Show importance of collaboration with chat feature.

Transparent mode

Allow participants to view-each-others stock and production plan, as if they shared an ERP.

Player Live-chat

Enable real-time communication for strategy or negotiation.

Automated Alerts

Players are notified of stock shortages or backorders as they occur.

Schedule demo

Spice up the game with events

Stimulate players by launching challenges after a certain number of decision-cycles.

Event Creation

Schedule a change of parameters, for example increase/decrease lead times, costs, capacity..

Adaptive Scenarios

Customize game environment based on player performance and strategy shifts.

Pause the game

Take back control as instructor to deliver learnings or stimulate discussions mid-game

Let's see the story of Bocconi University

Bocconi successfully trained +500 students during a Large Beer Game contest.

Challenge

Bocconi University, located in Milan, is a leading Educational institution, renowned globally for its MBA programs. Bocconi lacked an effective tool to illustrate supply chain concepts, that could be utilized as a contest with +500 students across various campuses.

Solution

Bocconi's was looking for a Supply Chain simulation:

Immersive: simulate supply chain dynamics and challenges in real-world ;
Scalable: hosting simultaneous multi-sessions with over 500 students across various campuses ;
Quick and easy setup ;
Automated post-game debriefing: graphs, exports, PDFs, and tools, comparative analysis ;

After thorough research, they chose the Zensimu Beer Game solution, which met all their criteria.

Results after deploying Zensimu

Debriefing report is a time-saver for both professors and students ;

Significant increase in student engagement and satisfaction ;

Increase in student's understanding of Supply Chain dynamics ;

The Zensimu Beer Game is now a popular tool in various courses at both Bocconi University and business school.

Read the case study →

"As a teacher, the app gives me several tools to reach learning goals!"

bocconi-university-beer-game

Giuseppe Stabilini

Associate professor of Procurement & Supply Management, SDA Bocconi

Interested to learn more?

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